EdTech Triumph: Alejandra Zertuche’s Journey from Senior Analyst to CEO of Enflux and the Keys to Success

Keep preparing, keep learning. You don’t lose anything by learning and preparing.
– Alejandra Zertuche
On the latest On Work and Resolution podcast episode, host Debbie Goodman explores the remarkable career trajectory of Alejandra Zertuche, CEO of Enflux. In just one year, Alejandra transitioned from a senior business intelligence analyst to CEO, showcasing the power of preparation, confidence, and a commitment to continuous learning.

Dive into this insightful conversation highlighting Alejandra’s journey and the ingenious process she developed to centralize data for actionable insights in the education sector. Discover how these key ingredients contribute to success in the dynamic world of EdTech.


Alejandra Zertuche, an interdisciplinary scientist, serves as the CEO of Enflux, an analytics and decision support ed-tech pioneer converting educational data into insights that enhance student outcomes. With expertise spanning from business and academic assessment to biomedical informatics, Alejandra’s leadership is deeply informed by her diverse knowledge. She’s a Director at TransPecos Banks and has been celebrated as a San Antonio Business Journal 40 under 40 and one of Texas’ Top 50 Women to Watch. Alejandra holds a B.S. in Industrial Engineering and an MBA from St. Mary’s University, and an M.S. in Biomedical Informatics from UT Health at Houston.


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