In this dynamic and timely webinar, Debbie Goodman, CEO of Jack Hammer Global, and Rita Ferrandino, Founder of Arc Capital Development, address the pressing challenges facing EdTech companies in today’s uncertain landscape. With funding constraints, policy shifts, and market volatility creating a perfect storm, these industry experts provide actionable strategies for not just surviving — but thriving, during turbulent times.
Drawing on their extensive experience guiding companies and leaders, Goodman and Ferrandino offer a masterclass in resilience, strategic pivoting, and relationship building that resonated with their audience of founders, executives, and job seekers alike.
There’s always opportunity, but it only comes with discipline and with planning. You need to skate where the puck is going. Not where the puck has been. – Rita Ferrandino
Watch the full recording here:
In this highly engaging discussion, Debbie and Rita offer valuable insights:
✅ Risk Assessment is Critical
Organizations must identify their biggest risks and opportunities, develop scenario plans (not just A and B, but C and D as well), and strengthen financial resilience through smart cost-cutting and diversified revenue streams.
✅ Leadership and Talent Strategy
This challenging environment offers unique opportunities to access top talent on flexible terms—fractional, part-time, project-based—to accelerate initiatives and open doors that previously would have been unattainable.
✅ Double Down on Business Development
In downturns, relationship building becomes paramount. Follow the “Rule of Seven” quality touchpoints to build trust, leverage account-based marketing even for smaller organizations, and always focus on adding value in every interaction.
✅ Strategic Pivots and Repackaging
Companies must be nimble enough to adapt offerings to changing market conditions, including potential policy shifts. This includes thoughtful approaches to reframing language around DEI while maintaining core values.
✅ Mindset Matters
Leaders can’t pour from an empty cup. Maintaining mental health through practices like meditation, journaling, and connecting with supportive communities is essential for decision-making clarity during uncertain times.
✅ Networking Through the Downturn
Those who proactively build relationships during tough times emerge with stronger connections when markets recover. As Debbie notes, “This is the time to build, build, build… add value, be by their side, because eventually it will start to rise again.”
Connect with Rita on LinkedIn HERE
Connect with Debbie on LinkedIn HERE